Hunch by Bernadette Jiwa


97FEF938-BD16-459A-B93F-FE3609A18274The subtitle of this book is a bit more descriptive: “Turn Your Everyday Insights Into the Next Big Thing.” Jiwa packs a decent amount of information into this short book that is all about trusting your gut and taking risks.

We’ve all had hunches – those times when we’re pretty sure something is going to happen, or that this way is the right way. Jiwa delves into what distinguishes a hunch from a guess, and boils it down to three things: curiosity, empathy, and imagination. She devotes chapters to each, but provides a half-page summary that everyone should print out and hang on a wall where they see it every day. It’s on page 81; below is a synopsis.

Curiosity = Interest + Attention – notice things and think about how to make them better.
Empathy = Worldview + Understanding – be able to put yourself in the shoes of someone experiencing a problem.
Imagination = Context + Experience – learn how to think about what already exists in a different way.

The most consistent theme throughout the book is the directive to pay attention – to your own experiences and to those of the people around you. There are several sections with activities the reader can perform to hone those paying-attention skills. Several years ago, I developed a set of observational exercises to examine and learn how people were currently using my library. Those exercises were grade school work compared to what Jiwa suggests. My mind was flying, imagining all the places I could use those exercises and what I wanted to learn from them. So much potential there…

Hunch is a slim book, and can be read in an hour or two, but it will leave you thinking about it for a very long time. If you are looking to change up your career, or are beginning any planning work within your organization, set aside some time and absorb this little gem.

Many thanks to Seth Godin and Niki Papadopoulos (Penguin Random House) and altMBA for sharing this book with me.